How to choose the auction software that is best for running penny auction sites is something that requires some research. There is a best penny auction software reviews site but that is only the tip of the iceberg. Penny auctions  are a very exciting business model and a person often needs assistance in learning the ins and outs of the business. We strongly recommend that you take time out to investigate not only where you buy your penny auction script from, but further look into who is easily accessible by phone and can answer questions you may have as they arise. Also check out some penny auction sites that are presently operational. A good indicator of whether you want to do business with a company is by references. Make sure you not only look at sites that the company you have spoken to has done in the United States, but that you may also contact them for references. If a company is unwilling to provide you with any personal references then a big red flag should go up in your mind. Happy past customers should be more that willing to give a company a 5 star review if they are satisfied with the software and customer service they were provided. Taking the time out to simply contact one or two past customers for referrals is something you should always do and could end up saving you much grief in the long run. Another thing to look at is price. A custom script will cost you between thirty to forty thousand dollars. However a ready to go script, that is not custom written, can vary in price from $500 - $6000. Since the highend of $6000 is still pre-made and not custom script, make sure you do your homework and find out how the company justifies charging so much more than their competitors. Again company references on the exact product you are purchasing, {not a similar product}, may prove to be very fruitful.